Meet the marketing masters

To say it has been a difficult year for the trade is an understatement. The smoking ban was quickly followed by a poor summer, food and beer prices are continuing on an upward spiral.

We don't have Euro 2008 to look forward to. And to top it all, the Chancellor decides to impose the Budget from hell.

But with so many positive and unique aspects surrounding the pub experience — that no supermarket or living-room will ever match — it's time for the trade to act together to make these work to its advantage.

With Get 'em In, the MA has brought together some of the finest marketing minds the industry has to offer. Over the coming weeks and months, our panel of six experts will be on hand to answer any marketing issues you might have and help you to get plenty of customers back into your pub.

So if you want to know the best time to run a beer festival, or how to promote your pub effectively on the internet, email ma.help@william-reed.co.uk, and we'll pass your questions on to our panel.

Below you can follow links and download the articles full of tips and advice.

• Market your pub to the local community.

• Make the most of soft options p1 & p2 .

• Scoring big with football p1 & p2 .

• Keeping them regular p1 & p2 .

• Driving sales sensibly p1 & p2 .

• Here comes the sun — hopefully p1 & p2 .

Here we find out a little more about the super six who will be on hand to help with your marketing needs:

David Scott

CV | Loyalty card | Euro 2008

Sarah Lewis

CV | Loyalty card | Euro 2008