Guinness and Bushmills to sponsor Lions
Guinness and Bushmills have today been announced as commercial partners of the British & Irish Lions Tour of South Africa in 2009.
Guinness, as an official sponsor of the 2009 Tour, is the 'Official Beer of the British & Irish Lions', while Bushmills Irish whiskey, an official supplier to the tour, is the 'Official Spirit of the British & Irish Lions'.
Lee Bailey, Guinness sponsorship manager, Diageo Great Britain said: "A British & Irish Lions rugby tour is always a hugely popular and well-watched sporting occasion in the UK and Ireland.
It offers Guinness and Bushmills a fantastic opportunity to build excitement around the games and enhance fan involvement as much as possible. The alignment has great synergy with both brands which each already have strong rugby credentials."
John Feehan, chief executive of the British & Irish Lions, said: "We are delighted to be renewing our relationship with Diageo. Their longstanding association with our sport and their credentials will, without a doubt, contribute to make the British & Irish Lions Tour to South Africa the biggest sporting event of 2009."
