Strongbow will continue its music festival involvement this year with a rebranded bar. Featuring at the Isle of Wight and V Festivals this summer, the Bowtime Bar will play host to a number of breakthrough acts
and well-known DJs.
In addition, there will
be exclusive DJ sets from several main
stage artists including The Wombats, The Foals and The Maccabees.
Fiona Seath, brand manager for Strongbow at Scottish & Newcastle UK, said: "This year's events will once again provide festival-goers with the perfect opportunity to sample the combined delights of the event experience with total first pint refreshment from Strongbow."
Winemakers Seal from Gallo
Gallo Family Vineyards is phasing out its existing standard-tier range and replacing
it with Winemaker's Seal. With three varietals — Chardonnay/ Sauvignon Blanc,
a red; Cabernet/Zinfandel; and rosé Grenache/Zinfandel.
the screwcap range is pitched as "good quality at a reasonable price point".
Meanwhile, the Californian winemaker's sponsorship of the new series of The F Word on Channel 4 is underway.
The F Word sponsorship is a continuation of the "Together is Better" campaign, which broke in 2007 with outdoor and print advertising.