First 'carbon neutral' beer available on draught

Adnams' environmentally friendly beer East Green is available in cask form in pubs from today.

This move follows the launch of bottles of the drink in the off-trade in April.

Rob Flanagan, Adnams sales director, said: "This is undoubtedly our most successful beer launch to date. The draught version is even more environmentally efficient because it is packed in casks rather than bottles.

"We know that there is a growing demand for ethical products and we believe that our commitment to reducing our environmental impact and in particular, East Green is exactly what our customers are looking for."

The beer is brewed in Adnams' eco brewery, designed to recycle 100 per cent of the steam created during brewing which is then used it to heat 90 per cent of the next brew.

It is made with Suffolk-grown high-yielding barley to keep food miles down and Boadicea hops, which are naturally aphid-resistant so reduce the pesticide use.

Adnams collaborated with the University of East Anglia's carbon reduction CRed team to make the brew.

Dr Simon Gerrard, manager of the CRed programme, said: "The carbon lifecycle assessment from farm to delivery helps Adnams target key elements in the process and reduce the emissions of the overall product. As consumers become more carbon literate, so the requirement for authoritative and independent information becomes more important."