SA Brains extends Wales rugby sponsorship
SA Brains has agreed a new shirt sponsorship deal with the Welsh national rugby union team until September 2009.
The arrangement is part of a wider four year deal which gives Brains dispensing rights to serve SA Smooth at the Millennium Stadium until 2012, alongside Brains Smooth and its continental lager 45.
The jersey sponsorship means Brains will now make its mark on the new "Under Armour" Wales kit which will be officially launched in October shortly before the Invesco Perpetual series 2008.
The Brains SA logo will feature then on the home international jerseys with the away kit featuring SA Gold.
"This will enable us to promote our key brand SA and our fastest growing brand, SA Gold, which recently won silver in the Champion Beer of Wales Awards at the Great Welsh Beer and Cider Festival and Gold in the All Wales Bottled Beer Awards," said sales and marketing director Richard Davies.
"After seeing two Grand Slams and many victories home and away during our first four years of sponsorship we are extremely hopeful of a continuation of a successful Welsh team."
Welsh Rugby Union chairman, David Pickering added: "The contract extension with Brains is a great boost for Welsh rugby.
"The creative partnership established with Brains has been the envy of other rugby playing nations and combined with the recent major deal with Under Armour provides the WRU with a dynamic foundation of sponsors."
Pictured: Richard Davies (R) and David Pickering (L)
