WKD plans footie-related pub kits

Beverage Brands will be offering licensees the chance to receive football-related pub kits, downloads and offers for its WKD brand

in the run-up to the start of the Premiership season.

The company said that the "Kits for Cases" deal will include "free footie-themed PoS kits; a host of free downloadable activities and items for pub football teams; and a chance to secure pub and football-related rewards through online orders".

Licensees buying any five cases of 275ml WKD in one go from selected stockists during August will receive a free "Pub Footie Visibility Kit", containing posters, bar-runners, an ice bucket, four-pack carriers, and a "tactics" booklet.

Free printable football-related WKD downloads will be available from www.wkdpubfootie.co.uk, with the first 800 outlets to register receiving a free WKD notice board.

The downloads will range from "interactive games with prizes, such as spot-the-ball, to unofficial match reports," said the company.

By ordering through Barbox online, licensees will receive a WKD accumulator poster detailing the range of rewards on offer.

Five cases of WKD earns a pub kit, while licensees can also save for a new football team kit, an under-counter fridge, or a 42-inch LCD TV.

Beverage Brands marketing director Karen Salters said: "Football is about three things — enjoyment, teamwork and winning.

"At WKD we focus on supporting the real heart of football: that is, real people in real pubs.

"So, sign up and be part of it. It could easily be a manager's most productive signing of the season."