A football fan will be watching his team from a prime position next season and all thanks to drinking his favourite beer.
David Pickup has become the first winner of the Daniel Thwaites and Blackburn Rovers scratchcard giveaway competition.
Everyone who buys a pint of Thwaites Smooth at 70 participating pubs across Lancashire is in with the chance of winning a prize from a scratchcard.
David was at his local - the Fernhurst Hotel, near Rovers' Ewood Park ground - when he won the first of 10 Blackburn Rovers season tickets being given away in the competition
He said: "I was simply enjoying a pint in my local when I was amazed to uncover the first winning season ticket. I literally had to look at it a couple of times before I realised - I've never won anything like this in my life and wasn't even thinking much about it when scratching out the card.
"I'm absolutely over the moon to have won my very own seat in the stands week-in, week-out - I know Rovers tickets are great value but to get this completely free is amazing."
Thwaites Smooth drinkers are in with the chance of winning a total of £70,000 of prizes, including free pints and signed Blackburn Rovers shirts.
Thwaites' marketing manager Richard Ball, said: "The hunt is really heating up now for the remaining nine season tickets which are still out there waiting to be claimed. Everyone's in with a chance, but you have to be in it to win it - so I'd advise Rovers fans to make Thwaites Smooth their first name on the team sheet."
The Daniel Thwaites and Blackburn Rovers partnership comes on the back of the brewer's supply deal at Ewood Park, which allows match-day drinkers to purchase the Lancashire brands at the ground.