I'm a fan of the simple things in life.
A decent hoppy pint, a walk in the park, songs based around three chords (Teenage Kicks, for example).
And when it comes to business ideas, again I often can' t help being dazzled and slightly jealous of the seemingly effortless, but genius, ideas.
Levi Roots' Reggae Reggae sauce is one recent instance that springs to mind. Take one smart Jamaican-born cook, add a sprinkling of his grandmother's tasty recipes, a soupcon of prime time TV coverage, and bingo, you have a top selling product on your hands.
On other occasions, these basic brainwaves can tumble by the wayside. The Sinclair C5 is a popular, if now dated, case in point. (Although a mini electric car in today's eco-friendly times sounds just the ticket, no? Will we have a revival on our hands?)
Anyway, in the world of pubs, simplicity can also be the key. Just the concept of a pub is beautiful in its artlessness. A bar, a decent selection of drinks - handpulled ales are essential - a jolly publican and folk to chew the fat with is all you need.
Except nowadays, regrettably, that's not enough. Yup, afraid so. To use a horrible marketing term, you need a bit of "added value".
But one initiative that rides on the wave of simplicity and can boost a pub's fortunes is Pub is the Hub. Hooray for Pub is the Hub!
Seven years-old and nearly 360 projects completed, thanks to the tireless efforts of co-ordinator John Longden, the scheme is still helping pubs diversify. This means incorporating under-threat local services, such as post offices and shops, into the pub.
Again, fantastically simple, but bang on the money.
I was lucky enough to catch a glimpse of the first ever Pub is the Hub project in action this week in rural Suffolk. At the White Hart Inn, in Blythburgh, villagers can buy a pint of milk, drop off their dry cleaning and pick up a prescription all in the shop on the site of the pub.
It's a winner all round. Michael the licensee is happy - "a nice spin-off" as he described it to me - and villagers can avoid hopping into their gas-guzzling cars to travel into town for their bits and bobs of shopping.
Prince Charles, Pub is the Hub's patron, and his missus seemed equally impressed by what the pub had achieved during a brief visit on Thursday.
So here's to the simple things in life: simple pleasures and simple ideas. Cheers.