'Probably' the biggest free pint giveaway ever
Carlsberg is offering drinkers a free pint in 13,000 pubs on the August Bank Holiday weekend in what it claims is one of the biggest ever free pint giveaways in the on-trade ever.
The promotion will run in The Sun on Saturday, August 23, and will offer all 3.2 million readers (over 18 years of age) a voucher which can be redeemed for a free pint of Carlsberg on Sunday, August 24.
This week, all pubs taking part will receive promotional posters to build excitement and awareness around the event.
All free pints can be redeemed by participating outlets against the average cost of a pint of Carlsberg, reckoned by the brand to be £2.50 in the UK.
Sun readers can find their nearest participating outlet by logging onto www.carlsberg.co.uk/freepint or texting their postcode to 84243.
Carlsberg head of on-trade customer marketing David Scott said: "The August Bank Holiday is traditionally the biggest of the year.
"This year more than ever we wanted to support British pubs with a promotion designed to drive more people through the door with the promise of a free pint on us."
"With over 13,000 pubs this is one of the biggest free pint giveaways in the on-trade ever.
"The Sun has partnered with us and understands the aim of the promotion, to support British pubs and reward their readers, while encouraging them to go to the pub over the Bank Holiday weekend."
