Marston's is set to mark the start of the Premier League season by unveiling a deal with one of its newest arrivals.
The brewer has announced a three year sponsorship deal with the KC Stadium - home of newly promoted Premier League team Hull City as well as rugby league team Hull FC.
The deal will see Marston's Smooth become available on all bars inside the stadium plus a selection of advertising boards around the pitch.
Ian Wanless, Marston's regional sales manager for the North East and Yorkshire, said: "Marston's is delighted to be supporting the KC stadium as official beer.
"Smooth is the ideal beer to accompany a day out at the football or rugby and Marston's is glad to join the host of supporters backing the Tigers in their bid for premier league success and the Black and Whites in the Super league."
Andy Dawson, commercial director for The SuperStadium Management Company and Hull City, said: "The brand sits well within our elite band of commercial partners and offers our supporters a high quality product that I'm sure they will enjoy."