Men Brewing Badly: Morrissey and Fox launch first beer
Men Behaving Badly star Neil Morrissey and PubChef writer Richard Fox have launched their new brew - Blonde Ale.
Fox and Morrissey brewed the ale as part of their Channel 4 series Men Brewing Badly, which is due to screen in late October.
The 4.2% abv ale is described as "refreshingly light in colour, with a citrus, fruity aroma and finish, which combines the refreshing qualities of a lager with the artisan complexity of a fine ale".
The beer will be available in nine gallon barrels as a cask conditioned ale along with the unique Morrissey Fox crested pump clip exclusively through WaverleyTBS. A bottled version will also be sold at around 500 Tesco stores.
The Men Brewing Badly series of three, one-hour long shows will follow the amateur brewers through the entire process, from finding a property, to making their first brew.
The pair opened Ye Olde Punch Bowl Inn, in Marton cum Grafton, near Boroughbridge and their Morrissey Fox brewery in May and have plans to open further sites.
The launch of Blonde Ale will be underpinned by extensive POS materials and Morrissey and Fox will undertake a number of in-house tasting sessions at pubs across the country.
They will also publish a book, Neil and Richard's Beer Book, in October.
Richard Fox is a beer and food expert and is author of the Beer and Food Cookbook. He will be speaking at PubChef magazine's Pub Food Professionals Forum at Claridges. London, on 20 October.
