Makro wants to Love The Pub
A new campaign to support the pub trade is offering a very practical lifeline - cash & carry group Makro believes pubs can save up to a whopping £27,000 a year simply by shopping around for the best deals.
Makro's newly launched Love The Pub campaign offers pubs the chance to compare prices on key products such as beer and food online.
Specialist consultants, some of them former publicans, will also be based in Makro's 33 stores to give bespoke help and advice, including pub visits, to local pubs.
Makro is joined in the campaign by Carlsberg, Coca-Cola, the Fair Pint Group, the Federation of Licensed Victuallers Association and Highland Spring.
Allard Sjollema, food buying director at Makro, said: "We all love the great British pub and want to see it stay at the heart of our community, but looming recession on top of the negative effect of the smoking ban and aggressive cost cutting by the take home trade, could spell last orders for many more of our local pubs.
"That's why we've launched the Love The Pub campaign with support from our industry partners, because in the current climate every penny really does count, and that's where we can all help by committing to offer the most competitive prices to help pubs cut costs."
The campaign website, www.makrolovethepub.co.uk, features a three-step cost savings calculator. By entering the current price paid for items such as bottled beer, soft drinks, food and confectionery, pubs will be able to calculate percentage savings which can be made by uing alternative suppliers.
"Pubs can't compete on price with the supermarkets and are limited in finding alternative sources of revenue," said Sjollema.
"But scrutinising prices and looking around for the best deals can lead to significant cost reductions which could mean the difference between staying in business or having to call time."
Click here visit the website: Makro Love The Pub
