WKD returns to TV screens

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RTD brand WKD returns to TV screens nationwide this month with a new advert - its fourth burst of TV advertising this year.The ad, "Warm Up", will...

RTD brand WKD returns to TV screens nationwide this month with a new advert - its fourth burst of TV advertising this year.

The ad, "Warm Up", will run for six weeks across terrestrial and satellite stations, building on the well-established "Have You Got a WKD Side?" campaign.

The football-themed Warm Up, will be aired on the small screen for the first time, following a version that began running in cinemas in June.

It will be shown in rotation with "Man Flu" - a TV advert launched earlier this year. The two ads will be aired on Channel 4, Five and satellite stations.

It is expected they will be viewed around 4.8 million times by 18-25 year old men.

Additionally, some 45,000 WKD Christmas point-of-sale kits will be distributed to the trade over the same period.

"WKD has a history of taking a cheeky look at the less serious side of football and this new ad certainly extends that theme," said Karen Salters marketing director at Beverage Brands, which owns WKD.

"The brand has an enviable track record of delivering memorable, engaging communications and this latest execution is no exception.

"Trade customers are set to benefit even further from our continued investment in WKD."

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