Wickwar launched credit crunch beer

A Gloucestershire brewer has created a credit crunch beer to help cheer up drinkers during the current financial crisis.

Wickwar Brewing Company has unveiled its Bankers Draft beer, a full-bodied ale which is available now from the brewer in bottles and mini-casks. The beer is also sold on hand-pull at the brewery's flagship White Lion pub in the heart of Bristol's banking district.

"Everyone needs cheering up in these difficult times, so we've launched Bankers' Draft - a totally reliable, full-bodied ale - that will help raise a smile in the face of the credit crunch," said operations director, Mike Flavin. "Not only is the name of the ale topical, but like an old-fashioned bankers' draft, it's guaranteed to give 100 per cent satisfaction."

The brewery is donating 2p from every pint to the Wooden Spoon charity, the children's charity of British and Irish Rugby. Wooden Spoon helps underprivileged and physically and mentally disadvantaged children throughout the country.

"We thought in these times of doom and gloom, it would also be great to be able to give something to those that are less fortunate, by selling a reasonably-priced ale to help raise money for charity," said Flavin.

Wickwar now plans to roll the credit crunch beer across the country.

"We believe that consumers will find the combination of reasonably-priced ale and a worthy charity an irresistible combination," said Flavin, "and we hope all adults, including bankers, will enjoy both the humour and the beer."