Relaunch for Phileas Fogg snack brand

Growing sales of 'posh' snacks have prompted United Biscuits (UB) to relaunch its Phileas Fogg brand.

With pub customers increasingly opting for premium brands and more authentic flavours, such as Sensations, Kettle Chips and Tyrells, UB is putting substantial promotional support behind the long-neglected Phileas Fogg range.

The revamped range include crisps, tortillas, poppadoms and nuts. The snacks have had a complete packaging redesign and will be promoted through a £2m TV campaign.

Nick Stuart, commercial manager, United Biscuits, said: "The TV campaign will create consumer demand, presenting a great sales opportunity for the on-trade."

The comoany said ingredients and seasonings for the range are being sourced globally, with the snacks free from artificial flavours and colourings The new range includes:

Crisps

• Mexican Sweet Chilli Crisps
• Sea Salt & Indonesian Black Peppercorn
• Irish Cheddar and Onion Chutney

Tortillas

• Sour Cream & Mild Mexican Chilli Tortillas, 150g, MRRP £1.69
• Salsa & Mexican Chilli, 150g, MRRP £1.69

Poppadoms

• Indian Red Chilli

Nuts

• Brazilian Cashews
• Persian Pistachios
• American Nut Mix