Walkers names six flavour finalists

By Ewan Turney

- Last updated on GMT

Related tags: United states, Lay's

Walkers: new finalists
Walkers: new finalists
Walkers has announced the six finalists in its bid to find a new crisp flavour, including Cajun Squirrel.

Walkers has announced the six finalists in its bid to find a new crisp flavour.

The final flavours, entered by the public in its "Do us a Flavour" competition, are Fish & Chips, Onion Bhaji, Chilli & Chocolate, Crispy Duck & Hoi Sin, Builder's Breakfast and Cajun Squirrel.

Each was chosen by a judging panel led by Chief Judge Heston Blumenthal and will face the public vote to decide which one stays on sale permanently.

These six flavours will go on sale from 9 January and PoS kits are available.

The winning flavour will be announced in May 2009 and the winner will scoop a prize of £50,000 plus 1% of any subsequent sales of their flavour. The five runners-up will each receive £10,000.

Kirk Tanner, Walkers VP Impulse UK & Ireland said: "This innovative and interactive 'Do us a flavour' campaign is a real first for the category and is a further example of how we are supporting the impulse trade and growing the crisps, snacks and nuts category.

"With such innovative and unique flavours, everyone is going to be really keen to try them for themselves and there will be real demand in the impulse channel."

Heston Blumenthal added: "I love to experiment with flavour and to see the public getting so excited about taste has been absolutely inspiring. We've had such interesting entries and sifting through them has been quite an experience, but we feel that the six final flavours offer something for everyone from classic British dishes such as Builders Breakfast and Fish & Chips, to the more exotic flavours of Onion Bhaji, Chilli & Chocolate, Crispy Duck & Hoi Sin and Cajun Squirrel.

"I can't wait to see which one the public choose as their winner."

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