Paramount lauches website to root out buyers

London based property agent Paramount Investments has spent £100,000 on a new website, in a bid to help buyers find the right pub.

The new site has a comprehensive search facility that allows buyers to search for a property using a range of criteria such as location and price.

A sophisticated mapping tool then allows buyers to view the pub and the surrounding area. It also lists any planning permissions that have been granted or requested for each pub.

Floor plans and other documents can also be viewed online, and buyers are even able to make offers through the site.

Paramount managing director Mark Greig said the company said it was spurred on by the recession to create the new services.

"In a recession, you have to be extremely focused in your marketing to find those people with the money and the will to buy what you have to sell," he says.

"This website allows buyers to find what they want much more easily than before, and it allows us to find the seriously interested buyers so we can deliver for them."

He added that the site was also able to identify serious buyers as anyone who uses the site leaves a 'signature' which records what properties they have viewed.

"If someone has viewed a pub's documents, or repeatedly come back to the same pub, or of course made an offer online, we can then focus our marketing and sales energies on them," he says.

The site also details how many pubs Paramount has available in each region of the UK.

To view the site, click here.