Drinkers in a Lancashire holiday resort are to be given health warnings via special messages embossed on polycarbonate glasses.
More than 20,000 special plastic containers are to be distributed around pubs in Blackpool town centre in a scheme launched by police and local health bosses.
The main slogan printed on beer and wine glasses will ask pubgoers: "Can You ALTN8 your drinking habits?"
A secondary enscribed message will also advise drinkers approximately how many alcoholic units their drink contains.
Police say the scheme has a dual purpose in promoting public safety and sending out a health warning.
Chairman of the town's pubwatch John Farrell welcomed the scheme on the proviso licensees would not forced to use the plastic glasses. "Some pubs will need them more than others but its nice to have the option," Farrell said.
Alcohol Harm Reduction Officer Steve Morton said drinkers may be shocked when they totted up how much they drink. Supporting posters will also encourage customers to alternate alcoholic drinks with glasses of water.