Brains relaunches Bread of Heaven for 6Ns
Welsh brewer and national rugby team sponsor SA Brain has relaunched its Bread of Heaven ale in time for the Six Nations kick-off.
The ale returns under the banner of "Official Ale of the 2005 and 2008 Grand Slams" and its the fifth year it will be available to fans.
The cask ale has a distinctive red colour, hoppy aroma and a fruit finish. Its rugby ball-shaped pump clip features the Wales Rugby Union logo and the words "Bread of Heaven" and "feed me 'till I want no more" from the famous hymn Guide Me O Thou Great Redeemer.
"In the five years we've been sponsoring the WRU, we've discovered that drinking a pint of Brains is akin to wearing a Welsh rugby shirt in that ardent Welsh rugby fans use it as another way of showing their support for the team," said Brains sales and marketing director Richard Davies.
"With the Brains name on the shirt our beers have become indelibly linked with Welsh Rugby — so much so that it simply wouldn't be match day without Brains."
