Search on for Pilsner Urquell master bartender

Pilsner Urquell is once again on the lookout for its UK Master Bartender.

The search for the 2009 champion follows on from the success of last year's programme where Danny Walker, a bar manager from Bristol, was crowned Pilsner Urquell International Master Bartender of the Year at the finals held in the Czech Republic.

In order to register, bartenders who work at venues that stock Pilsner Urquell, have to fill in registration questions and once completed correctly they are instantly rewarded with high street or travel vouchers to the value of £20.

The bartenders are then sent modules to test their knowledge on the beer category; how beer is brewed and the history behind Pilsner Urquell and its unique flavour.

Upon completion of the modules, each bartender is mystery shopped against criteria including delivering the perfect pour and their knowledge and advocacy for the beer.

The top 10 bartenders will participate in the national final with the winner going on to represent the UK at the international championship which will be held in Berlin in October.

Darren Tendler, sales director for Miller Brands said, "The competition last year was extremely fierce and it was fantastic to have Danny Walker crowned as International Master Bartender in Prague. This year, we're hoping the UK will be just as successful.

"We know that there are a number of bartenders working across the industry who have real passion and spirit and are keen to know as much as possible about the products they serve, which is why the Pilsner Urquell Master Bartender Programme has been created.

For more information about the Master Bartender Programme call 07890 735 488.