Peroni teams up with fashion icon Antonio Berardi

Italian beer Peroni Nastro Azzurro has teamed up with Anglo-Italian designer Antonio Berardi to create three bespoke fashion items.

The items — a leather laptop case, kagoule and a jewel bottle opener — will be distributed to Peroni accounts in eight key cities: Edinburgh, Glasgow, Leeds Liverpool, Birmingham, Manchester, Brighton and London.

For a limited period from April, Peroni bottles will be adorned with their own fashion tag, which directs customers to the Peroni website where they can enter a competition to win one of the three Beradi items.

"Peroni and Berardi are two brands renowned for their craftsmanship and passion — this association continues to reflect Peroni's heritage and provenance as an iconic Italian beer," said Tessa Pintusewitz, marketing director at Miller Brands.

"The collection that Berardi has created encapsulates everything that is great and good about Italian design, it is stylish, functional and eye-catching.

"We've a number of innovative initiatives planned for later in the year to communicate our partnership with Berardi including consumer and in-bar experiential activity using the latest eye-catching technology to show case the collection in selected towns and bars across the UK."