Miller Genuine Draft in MP3 promotion
Miller Genuine Draft is giving drinkers in Scotland the chance to win a limited edition MP3 player loaded with live tracks.
The promotion froms part of its The Mill campaign, which spotlights the best emerging music talent every week in Edinburgh and Glasgow. It has staged over 50 free gigs so far and customers have downloaded 41,000 tracks via Bluetooth at venues hosting the gigs.
Customers will stand the chance of winning the MP3 player, complete with tracks from The Mill gigs, at 160 outlets in Glasgow and Edinburgh. The 50 runners-up will each receive a copy of the "Live at The Mill" CD.
The promotion, which runs until 30 March, uses a scratchcard and PoS kits are available.
"We are genuinely excited by our work with The Mill," said Miller Brands marketing manager Richard Ingram.
"It really has helped us to access our sometimes elusive target audience by talking their language through music. This new on-trade promotion enables 160 key customers to benefit from our success and tap into that market too through the chance for one of their customers to win the limited edition MP3 Player."
