Cockburn's kits to match port with food

Maxxium UK is offering pubs new kits to help encourage consumers to drink port with food.

The Prompt for Port kits promote the Cockburn's range. Included are order pads, pens and food matching ideas, designed to remind staff about the port opportunity, as well as consumer materials including aprons, posters, table cards and cheeseboards.

"Our Prompt for Port kits will help licensees attract new consumers to Cockburn's and encourage them to consider port from the moment they enter an outlet, providing an incremental profit opportunity," said Jane Wilson, senior brand manager for Cockburn's.

"We are bringing new consumers into port by dispelling traditional port etiquette. Port is a fortified wine, and as such complements a huge range of foods, from cheese to chocolate, and meat to meringue or can be enjoyed simply on its own."

Food matching suggestions in the kits include:

• Cockburn's Light White Port with all cheeses, roasted almonds, orange or apple cake, smoked ham or pâté
• Cockburn's Fine Ruby with blue veined cheeses, rich chocolate desserts, walnuts and roasted almonds
• Cockburn's Special Reserve with peppered steak
• Cockburn's LBV with savoury cheese dishes or dark chocolate desserts.