Your chance to be named Pepsi Cricket Pub 2009

The ICC World Twenty20 presents a huge opportunity to attract customers. It's going to be the biggest sporting event of the summer and Pepsi can help you build the excitement, drive customers into your outlet - and knock your profits for six.

To celebrate the event as the official drinks' sponsor to the ICC World Twenty20 tournament, Pepsi has joined up with The Publican in search of the UK's top cricket pub.

Pepsi and The Publican are inviting pubs everywhere to tell us how you use cricket to improve your trade. We're looking for a UK pub that brings cricket to the heart of its business and to its customers through promotions, creating theatre around matches and ultimately driving footfall and profit.

If you're among our shortlist of great cricket pubs, we'll profile you in The Publican and thepublican.com, with the winner being crowned 'Pepsi Cricket Pub 2009' at a VIP day out to the Final of this Summer's ICC Twenty20 World Cup at Lords on Sunday 21st June, 2009

To enter the competition please click here.​

The prize includes a pair of VIP tickets for the Nursery Pavilion with the complete Lords Experience, including:

*Cricket celebrity speakers

* Reserved seating in the mound stand

* Hospitality throughout the day

* Complimentary bar

* Travel for 2 people up to the value of £400.

Closing date is Friday May 29, and the usual competition rules apply.

Kathryn Jones, licensed channel marketing manager for Pepsi said: "We're looking for a UK pub that really brings cricket to the heart of its business and to its customers through cricketing promotions, creating theatre around matches and ultimately really driving footfall and profit for themselves. ​

"The Publican is an ideal partner for Britvic to really highlight the potential cricket holds for licensees - The Publican is always looking for innovative ideas and advice to help the pub trade, which is especially important during these challenging economic times.​

"Cricket is going to be one of the key sporting events of the summer with the ICC Twenty20 cricket championship being held in England this summer. With the end of the football season and no major football tournaments, this is a great opportunity to drive sports fans into the licensed channel over the summer. ​

"Cricket is the second most watched sport in the world and with Twenty20 cricket increasingly gaining a strong following due to the timing of games at lunchtime and after work which appeals to workers , it's a golden opportunity for pubs to own this new form of cricket and drive footfall during an otherwise quiet sporting summer. With England acting as host we think there will be a real national interest in Twenty20 cricket while its international standing will encourage tourists into UK pubs."​

Terms and Conditions:​

1. Open to all residents of Great Britain who are aged 18 or over and who are licensees or managers of an on-trade outlet in Great Britain, provided that this promotion shall not be open to any employees of the Promoter, their families or to anyone who is otherwise professionally involved with this promotion.

2. To enter, you must tell us in no more than 250 words, why you should be crowned 'Pepsi Cricket Pub 2009'. Answers should be received before the closing date (set out in 4. below) to the following freepost address: Pepsi Cricket Pub 2009, The Publican, UBM Live, Ludgate House, 245 Blackfriars Road, London SE1 9UY, together with your name, address of your outlet and your contact details (including the phone number of your outlet). Any supporting photos and other evidence should be included with your entry and sent to the above address.

3. Alternatively, you may enter online at www.thepublican.com/pepsicricket by completing the entry form and your contact details as indicated, or by emailing your entry to competitions@thepublican.com with Pepsi Cricket Pub 2009 in the subject line and providing your name, the address of your outlet and your contact details (including phone number). Any photos and other supporting evidence can be attached to your email or online entry via The Publican website.

4. The promotion will open on the 4th May 2009 and close on the 29th May 2009. Entries received after the closing date will not be accepted. One entry per outlet is permitted.

5. Any photos and other supporting evidence submitted with your entry shall not be returned. In the event you submit photographs with your entry, you warrant that any and all individuals pictured in any photographs submitted have consented to the submission of their images to this promotion and you agree that all forms of intellectual property rights (including all copyright) that may exist in the photographs are assigned to the Promoter. The Promoter and its associated companies are therefore entitled to use all photos in any way they choose, including, but not limited to, in promotional materials for the Pepsi® brand.

6. A judging panel comprising of a senior representative from Britvic Soft Drinks Ltd and an independent member of The Publican, will short-list those entrants who have demonstrated in their entries (in the reasonable opinion of the panel) that their outlets have done the most to bring cricket to the heart of its business and to its customers through promotions, creating theatre around matches and ultimately driving footfall and profit.

7. Each entrant short-listed shall be visited in their outlet by a Pepsi® Executive and a member of The Publican editorial team between 30th May-12th June 2009. A representative of the Promoter and/or The Publican will contact each entrant to arrange a time for interview to learn more about their outlet and their relationship with cricket.

8. The panel will select one 1st prize winner from the entrants short-listed, being the entrant who has demonstrated that their outlet has done the most to achieve the criteria as defined in 6. above). Runners up will be selected from the remaining entrants short-listed, being the entrants who, after the 1st prize winner, have demonstrated that their outlets have done the most to achieve the criteria as defined in 6. above).

9. The 1st prize winner shall be awarded the title of 'Pepsi Cricket Pub 2009' and will also win a pair of VIP tickets for the Nursery Pavilion with the complete Lords Experience at the final of the ICC Twenty20 World Cup, including: Cricket celebrity speakers; Reserved seating in the mound stand; Hospitality throughout the day; Complimentary bar; Travel for 2 people up to the value of £400.

10. 5 further entrants will each receive a Pepsi Cricket Pub 2009 runners up prize.

11. The winners will be notified by telephone on 15 June 2009. If the Promoter is unable to contact a winner after making reasonable attempts to do so, that winner shall forfeit their prize and the Promoter may offer the prize to another entrant.

13. The winners will be required to take part in publicity, including but not limited to, a feature in a case study for The Publican.

14. The Promoter does not take any responsibility for lost, illegible, incomplete or non-compliant entries in any way.

15. The details of the winners and those short listed shall be available by sending a stamped address envelope to, The Publican, UBM Live, Ludgate House, 245 Blackfriars Road, London SE1 9UY after the 15th June 2009. No other correspondence will be entered into concerning the result and the Promoter's decision is final.

16. The Promoter reserves the right to withdraw or amend this promotion in the event of any unforeseen circumstances outside their reasonable control.

17. The Promoter reserves the right to terminate or temporarily suspend this promotion in the event of technical or other difficulties that might compromise its integrity.

18. The Promoter and their agents accept no responsibility for difficulties experienced in submitting an entry to th