Builders Breakfast is Walkers new flavour

By Ewan Turney

- Last updated on GMT

Related tags: Voting, Walkers

Builders Breakfast won the competition
Builders Breakfast won the competition
Builders Breakfast is the winning flavour of the Walkers "Do us a Flavour" competition and will now be added to the permanent range. Builders...

Builders Breakfast is the winning flavour of the Walkers "Do us a Flavour" competition and will now be added to the permanent range.

Builders Breakfast beat off competition from Chilli & Chocolate, Fish & Chips, Onion Bhaji, Crispy Duck & Hoisin and Cajun Squirrel after a public vote.

Emma Rushin from Belper, Derbyshire who came up with the winning flavour claimed a £50,000 prize and 1% of future sales. The other five finalists will receive £10,000 each.

"We were overwhelmed by the fantastic response to 'Do Us a Flavour'," said head of flavour James Stillman.

"We would like to thank everyone who got involved, either by suggesting a flavour or by voting for their favourite. As makers of the nation's favourite crisps, Walkers has always been passionate about flavours and we really enjoyed seeing how inspired and creative the British public has been with their ideas.

"But there could only be one winner and we'd like to congratulate Emma on her success today. We are confident that Builder's Breakfast will make a great addition to the Walkers family joining much loved favourites such as Cheese & Onion and Worcester Sauce."

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