Punch unveils value wine list
Punch Taverns has launched a new wine list designed to appeal to consumers seeking value for money.
The new wine list, which launches on 11 May, includes over 200 wines, 32 of which are new and 24 priced between £3 and £4.
New wines include Castelbello, an Italian range featuring a Catarratto, Merlot and Merlot Rose at £3.09 per bottle along with familiar favourites from Hardys, and Echo Falls to Jack Rabbit.
"The range is very diverse, ensuring there is a solution for all our pubs — from community locals right through to our top end gastro pubs," said Punch director of sales Tim McCord.
"Despite a weakening of the Pound in the currency markets and the two duty increases implemented by the Chancellor in the past six months, wine still represents a great opportunity to drive additional profit and margin.
"This new list is designed to offer licensees quality wines at affordable prices that appeal to their specific customer base."
Licensees looking for expert guidance on pricing, staff training and food matching can speak to one of Punch's eight wine consultants.
multiple operator, Mike Staniforth, who runs four Punch sites, including the Risley Park in Derby and the Plough Inn, Normanton On Soar said: "With the economic downturn, customers are thinking more carefully about how they spend their disposable income. The wine market is changing and we need a list that caters for those changes."
