Tailor Made Steaks extends food offer

The pubco behind customise your own steak concept Tailor Made Steaks has extended the idea to pizza and fish.

Tailor Made Steaks has opened a fifth site, Greene King leasehold the Kings Arms in Litton, near Bath.

The other sites focus on steaks and burgers, but the food offer at the Kings Arms will focus on diners customising their own pizza and fish dishes.

The Tailor Made Steaks sites feature a butcher's counter where customers choose the weight and toppings for their steaks.

Ted Docherty, managing director of Tailor Made Steaks, said: "Our concept works because people have their favourite foods and what Tailor Made invites them to do is build their own dish just the way they like it, so you choose a pizza base and the rest is up to you.

"If you want plain cheese and tomato or sausage, squid and pineapple you can have it.

"The same goes for fish dishes — choose the fillet, the size and weight, how you want it cooked and away you go.

"Fresh counters display the food customers can choose to eat — they make the decisions, not a faceless chef."

The Kings Arms was previously run by the Kings Club set up by Ian Rayner and Miles Johnson.

The Kings Arms is Tailor Made Steaks' third Greene King lease. The pub is offering customers 50% off every meal throughout June.

The last pub the company opened was the Crown Inn at Playhatch, near Reading, in November 2008.