Prizes on offer with Heinz Ketchup promotion
Pubs can win cash prizes through a new promotion from Heinz Tomato Ketchup.
Heinz Foodservice is putting gold prize winning labels on 3,500 ketchup bottles being supplied to pubs and other catering outlets.
The labels feature a code which can be texted to find out what the prize is. There are 10 lots of £10,000 up for grabs, other cash prizes, as well as Merlin Entertainment annual passes and Lotto tickets.
The offer ties in with a new TV advertising campaign which features people patting, squeezing and scraping an invisible sauce from an invisible bottle onto meals.
Brand manager for Heinz Foodservice, Jennifer Harker, said the campaign aimed to reinforce the message that Heinz is the original and the best across the board. "The idea is that, just because you don't see it, there's no doubt that it is Heinz Tomato Ketchup.
"What we've discovered is that while credit crunch Britons are willing to switch their supermarket, they are not prepared to stop buying their favourite Tomato Ketchup, and, because of the strength of the brand, this has a direct impact on foodservice.
"Heinz Tomato Ketchup has been part of many consumers' lives everyday since childhood, and is a brand we know and trust, whether at home, at a restaurant or in the pub."
