Brewer urges youths not to dice with danger

By Matt Eley Matt

- Last updated on GMT

Related tags: Suffolk, Alcoholic beverage

Brewer Adnams and pubs in its Suffolk heartland are uniting after a tragedy to warn youngsters of the dangers of drink driving. The Don't Dice with...

Brewer Adnams and pubs in its Suffolk heartland are uniting after a tragedy to warn youngsters of the dangers of drink driving.

The Don't Dice with Danger campaign is targeted towards 14-25 year olds and urges them to drink responsibly and to look out for each other.

It is backed by Lowestoft couple Phil and Heather Stoddart, whose daughters Claire, 18, and Jenny, 15, died along with three others in a car crash involving a drink-driver three years ago.

Adnams, which is based in nearby Southwold, is sponsoring the campaign which will see posters, beer mats and postcards displayed in pubs. There is also a website for information and festival style wristbands so people can show their support.

Andy Wood, Adnams managing director, said: "There have been a number of tragic accidents involving young people from Southwold and Lowestoft over the past few years.

"We want people to have a good time when they are out and about in the evening but the aim of the campaign is to remind them to look out for each other and get home safely at the end of the night."

The six messages in the campaign are:

• Look out for your mates

• Know your surroundings

• Steer clear of trouble

• Enjoy your drinks responsibly

• Tell someone before you leave

• Think about the consequences

Inspiration for the campaign came from young designers from Spring in Southwold who helped come up with the brand and website.

The message will also be spread at the at the Latitude musical festival in Southwold from July 16 to 19 with merchandise being handed to visitors.

Russell Cook, editor of local paper the Lowestoft Journal which has backed the campaign, said: "It's been a fantastic campaign to support and strikes a chord with the youth of the area."

For more details visit www.dontdice.co.uk

Related topics: Beer

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