SA Brain outsources distrbution to Tradeteam

By Ewan Turney

- Last updated on GMT

Related tags Sa brain Wales Management United kingdom

Tradeteam: new deal with SA Brain
Tradeteam: new deal with SA Brain
Welsh brewer SA Brain has signed an eight-year deal with Tradeteam to distribute all its drinks throughout Wales and the South West worth £12m. The...

Welsh brewer SA Brain has signed an eight-year deal with Tradeteam to distribute all its drinks throughout Wales and the South West worth £12m.

The deal will see Tradeteam deliver beer, wines, spirits and soft drinks to the Brain's pub estate from its distribution centres in Ebbw Vale and Swansea. The remaining 15% of deliveries to the off-trade will be distributed through Tradeteam's national network.

Tradeteam will also be responsible for managing all of Brain's stock levels across the supply chain.

"Tradeteam have a proven track record of successfully taking over distribution of major brands and we have not been let down," said SA Brain sales and marketing drirector Richard Davies.

"It's really impressed us how quickly they have been able to understand our business, unlock synergies and ensure a smooth transition to their network. This deal is of great value to both parties."

Tradeteam's commercial director Alastair Isbister added: "Tradeteam already have a very well established supply chain network in South Wales and are ideally positioned to provide SA Brain's existing customers with an excellent primary and secondary distribution service. Our strategy of 'customer service excellence' is proving valuable."

Related topics Beer

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