Budweiser launches major campaign

US lager Budweiser is launching its first ad campaign since the takeover of Anheuser-Busch by InBev.

The campaign will run for nine weeks in around 2,000 sites supported by press ads, large scale projections, university targeted activity, two London Underground stations and animated digital formats.

There will be 1,300 illuminated larger scale posters in city centres and animated digital projections, which show a time-lapsed busy cityscape changing from day to night.

"Good Times …They're Out There" cover wraps and inserts will be in free daily newspapers on Thursday and Friday nights for the nine weeks and will reach around 2m people.

Specialist formats will also appear in Time Out, Shortlist, Empire and Total Film to target people when they are looking for a night out. There will also be high distribution monthly formats such as FHM, GQ, Stuff and T3 to drive further awareness.

Budweiser hops to reach more than 3.6m people in its key target area of 18-24 year-olds.

"It's going to be hard to escape the noise of Budweiser's new ad campaign which goes live this week and is designed to really grab people's attention," said InBev UK marketing director Andreas Hilger.

"It is another reason why retailers should stock up with the UK's biggest selling premium packaged lager so they meet increasing demand from consumers who will be seeing the advertising around 40 times."