Pop goes the pub in Becks campaign

Three landmark music pubs in the capital have been dressed in new clothes under the Beck's Music Inspired Art campaign.

The exteriors of the Old Blue Last in Shoreditch, the Amersham Arms in New Cross and the Local Tavern in Camden have been covered in artwork inspired by The Cure, Kraftwerk and Prince.

The images were inspired by three tracks hand-picked by three up and coming graphic artists after Beck's commissioned the project.

Ken Valledy, UK brand director for Beck's said: "Beck's has been involved with music and art for more than 20 years, and we are proud to extend our collaboration to these three pubs, which are some of the most iconic in London.

"We have given them a fantastic new look for a limited period. And you certainly can't miss all the bold designs created by these up and coming artists."

The artwork is on display until late September at the following London pubs:

* The Old Blue Last in Shoreditch - revamped by Anna Lomax and Lauren Davies to create a visual take on 'Love Cats' by The Cure

* The Lock Tavern in Camden - emblazoned with circular and geometric shapes by Chrissie Abbot, created with Prince's 'Diamonds and Pearls' in mind

* The Amersham Arms in New Cross - featuring a graphic equaliser design from Jamie Brown drawing inspiration from Kraftwerk.

Forming part of the wider Music Inspired Art campaign, Beck's recently launched four new bottle label designs created by Ladyhawke and Hard-Fi.

The musicians were the first to be invited to redesign the iconic Beck's bottle, a challenge that was first taken up by artists Gilbert & George in 1987.