New bottle size for Jacob's Creek

Related tags Pernod ricard Cabernet sauvignon

Pernod Ricard has launched 50cl bottles of its Jacob's Creek Three Vines wine range. It was inspired by data sources including Jacob's...

Pernod Ricard has launched 50cl bottles of its Jacob's Creek Three Vines wine range.

It was inspired by data sources including Jacob's Creek-commissioned research showing growing interest in this mid-size format.

More than one in five wine drinkers would consider purchasing a 50cl bottle rather than a 25cl single serve bottle.

And a third of consumers new to the wine category said they would be more likely to trial wine if smaller packs were made available.

Three Vines consists of a Semillon Sauvignon Blanc Viognier (white), Shiraz Grenache Sangiovese (rosé), and Shiraz Cabernet Tempranillo (red).

Nick Blair, wine director for Pernod Ricard UK, said: "Jacob's Creek Three Vines has gained favour with consumers who are seeking fresh, contemporary wine styles that are lighter in alcohol [They have and ABV of 12.5 per cent].

"Now, whether dining out with a friend or enjoying mid-week drinks in a bar with colleagues, consumers have the perfect choice with Jacob's Creek Three Vines 50cl - the ideal size for sharing."

Related topics Wine

Property of the week

Follow us

Pub Trade Guides

View more