Calypso teams up with green charity
A soft drink developed in association with the World Land Trust has joined the Calypso Soft Drinks line up.
The new brand, Calypso Juicy Aid, has been launched to build on the success of the company's flagship juice and water range, and taps into growing demand for juice and water-blended drinks.
The drink is available in apple, citrus and berry flavours, packaged in 330ml sleeved bottles. Juicy Aid contains 58% pure fruit juices blended with 42% lightly sparkling natural mineral water, sourced from Calypso's own natural springs.
For every bottle of Calypso Juicy Aid sold, a donation will be made to rainforest and wildlife conservation charity the World Land Trust, whose patron is Sir David Attenborough.
The charity funds the purchase and protection of some of the world's most threatened rainforests and other wildlife habitats. Every £50 donated to the Trust will buy one acre of rainforest.
The two parties also hope to produce a schools resource pack to tie into the school curriculum for key stages 1, 2 and 3, focusing on science and geography.
"We are delighted to support the World Land Trust," said marketing and sales director Richard Cooke. "Calypso Juicy Aid emphasises our ongoing commitment to providing refreshing child-friendly products. It sends both a strong ethical message to children and also encourages a healthier ap-proach to food and drink."
The newcomer follows a raft of soft-drink options that blend juice and water, such as This Water, which has recently been launched into the on-trade. It also ties in with a rise in on-trade soft drinks suitable for children.
