Thwaites in Lancashire Cricket Club sponsorship

By Sonya Hook

- Last updated on GMT

Related tags: Lancashire

Thwaites: sponsorship deal
Thwaites: sponsorship deal
Daniel Thwaites has signed a three year deal linking its Wainwright beer with Lancashire County Cricket Club. The six figure investment will see the...

Daniel Thwaites has signed a three year deal linking its Wainwright beer with Lancashire County Cricket Club.

The six figure investment will see the brand gain national visibility for the first time, and it will adorn the county's playing shirts across all competitions from next season.

The announcement follows the news that Freddie Flintof will play for his county in the one day games next season, including the popular Twenty 20 competition.

"We know the sponsorship has paid dividends for us in previous years and now with Freddie committed to play and the coverage he gets, the national exposure for our Wainwright brand can only increase," said commercial director Sue Allen. "This is a great platform for us.

"On top of this new investment in the brand we have some very exciting plans for Wainwright in 2010. It's our flagship beer, we plan to support it and we hope it will help Lancashire "walk" the title next season!"

Wainwright was originally brewed as a seasonal beer in celebration of its bi-centenary in 2007, to honour one of its famous Blackburn sons. The 4.1%, straw-coloured beer quickly became part of the permanent range of ales available in bottle and as a hand pulled beer.

Related topics: Beer

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