Mish Mash for Malibu
Pernod Ricard UK has launching a new, UK-specific campaign for Malibu.
The experiential Malibu Mish Mash initiative will showcase Malibu's "market leader" credentials by continuing to drive its popularity amongst 18 to 24 year olds.
It will seek to spread a dance craze across the UK with two major regional music and dance nights.
Patrick Venning, head of Marketing for Malibu at Pernod Ricard UK, said: "Malibu Mish Mash' is a very exciting experiential initiative that will bring new consumers in contact with the brand.
"The campaign is designed to resonate strongly with consumers, by mixing the vibrancy of the Caribbean into your everyday life to spread an epidemic of fun across the youth audience.
"It is also set to drive footfall in the on-trade in the crucial run up to Christmas, where we hope to make a lasting impression by reminding consumers what a fun and engaging place it is when they are looking to enjoy a night out with friends."
