Drinkers can win trip to Oz in Foster's promotion

Foster's has launched a January promotion for pubs and clubs which will offer drinkers the chance to win a trip to Oz. 

The competition, which coincides with Australia Day on 26 January, is designed to reinforce Foster's TV and cinema advertising which urges consumers to 'Get some Australian in You'. 

More than 2,000 pubs will be holding Australia Day party nights, offering Foster's drinkers the chance to escape the UK winter and win the chance to go down under. 

The winner will be joined by three mates on a two-week holiday of a lifetime, where they drive their own Wicked Campervan on a road trip.

Foster's Australia Day parties are being promoted in participating outlets with point of sale materials including bar runners and posters.

On party nights, Foster's drinkers will be encouraged to dress in Australian themed attire — with best dressed nominees being put forward to win the trip to Australia.

Foster's loyalty cards will also be available during party nights, with drinkers offered the opportunity to buy two pints and receive a free sun hat.

Branded merchandise will be handed out as spot prizes on party nights.