Zamaretto to sponsor Secret Diary of a Call Girl

InterContinental Brands' (ICB) Zamaretto, the amaretto brand with eight flavours, is set to sponsor the new series of Secret Diary of a Call Girl on ITV2 from 28 January.

Eight 30-minute episodes will air weekly at 10pm, giving 40 seconds of accreditation for Zamaretto per show to an estimated audience of 2 milllion.

The ad will also be shown on repeats of the programme.

The Zamaretto range includes the original flavour, cherry, apple, blue raspberry and chocolate in a 50cl bottle for the off-trade. The same flavours plus banana, pear and peach are available in the 70cl bottle, targeted at the on-trade.

"Secret Diary of a Call Girl has proved itself to be unmissable TV and I am glad to say that ITV are vigorously promoting it with trailers, which appear during breaks in peak time tv favourite shows, so we are going to get greatly enhanced audience awareness for Zamaretto from this sponsorship, right through to the spring," said ICB managing director John Mills.