Marco Pierre White's second pub opened this week.
The Swan Inn in Aughton, Lancashire, is the first venue to open under the partnership of White and Sanguine Hospitality.
Simon Bower and David Thorneycroft, who have previously worked for White in his London restaurants, have been appointed to the roles of executive chef and general manager respectively.
The menu will offer traditional pub fare with "mod-ern Anglo-French cooking". Dishes on offer include Lancashire hot pot, Wheeler's of St James fish pie, corn-fed Goosnargh duck parfait with Madeira jelly and brioche, Wellington of red leg partridge, crushed swede and turnip and Valrhona chocolate tart — along with Pierre White's trademark dishes, including parfait of foie gras.
Thorneycroft said the pub will aim to provide "affordable luxury in the relaxed ambience of a local inn".
A fixed-price menu will be available Monday to Thursday at £13.50 for two courses and £17.50 for three. A special Sunday menu will feature two courses for £13.50 or one course for £10. An à la carte menu will be offered and outside catering for events will also be available.
The Swan Inn offers 13 bedrooms with rooms at £90 for a double room, including breakfast.
The Swan's Valentine's menu features cannon of aged beef, pommes Anna, forest mushrooms and red wine jus; slow braised Lonk lamb, hot-pot potatoes, haricots verts and rustic lamb jus; and custard tart with iced lemon milk and two Lancashire cheeses with quince jelly.
White's first pub, the Yew Tree in Highclere, near Newbury, in Berkshire, opened in 2005. His second restaurant with Sanguine Hospitality — Marco Pierre White Steakhouse, Bar & Grill at the Doubletree by Hilton Chester — is due to open on 14 February.