Tetley's Huntsman to make a comeback
The next 12 months will see a £3m investment in one of the most iconic names - and characters - in cask beer.
Carlsberg UK is ramping up its support for Tetley bitter, with the reintroduction of the world famous Tetley's Huntsman at the heart of its plans.
The Huntsman will appear on all marketing material when the new marketing campaign kicks off later this year, from point of sale, to pump clips, to glassware, supported by a range of media and promotional activity.
For well over 50 years the Tetley's Huntsman was the figurehead for Britain's favourite cask beer, although it had beome much less of a focus for the beer in recent years.
Paul Davies, director of brands at Carlsberg UK says the reappearance of the Huntsman will mean a huge amount to Tetley's fans. "The Huntsman is at the very heart of what Tetley's is all about, signifying quality and heritage."
