Coca-Cola Enterprises appoints new head of on-trade

Coca-Cola Enterprises (CCE) has appointed Dave McNulty as trading director on-premise.

His appointment follows the recent merger of the licensed and cold channel teams at CCE to create a new on-premise channel sales team.

McNulty joined CCE in January 2008 as head of energy and work included introducing the Monster brand, managing the launch of Relentless Shots and overseeing the Relentless brand.

"It's an important new position within the sales and customer development team which we believe Dave will further develop and drive forward throughout 2010 and beyond," said Ian Deste, vice president of sales and customer development.

"Our decision to merge the licensed and cold channel teams will enable CCE to maximize the significant synergies which result from servicing similar customer groups with similar operating models and product and packaging ranges, in particular in the on trade with an increasing number of outlets offering food."