McEwan's launches new on-trade font
McEwan's has launched a new on-trade font for its four ales — Export, 60/-, 70/- and 80/- — as part of a £1m investment in the brand.
All on-trade fonts will be replaced over the next 12 months.
Stockists will receive a POS kit including bar runners and glasses to support the launch.
"This font replacement programme is part of a £1m investment package behind the McEwan's brand in Scotland in 2010," said Michael Hardy, trading director of Jygsaw Brands, which owns the McEwan's brand as a joint venture with Heineken.
"With consumers trading up to quality brands with genuine heritage and provenance, we are keen to ensure this iconic brand remains as relevant to today's consumers as it has done for the last 160 years."
