Pernod Ricard urges parents to talk about alcohol

By Lesley Foottit

- Last updated on GMT

Related tags: Pernod ricard, Advertising, Education

Parents are being urged to talk to youngsters about the dangers of alcohol
Parents are being urged to talk to youngsters about the dangers of alcohol
Pernod Ricard UK has launched a national advertising campaign encouraging parents to better educate their children about alcohol.

Pernod Ricard UK (PRUK) has launched a national advertising campaign encouraging parents to better educate their children about alcohol.

The campaign will be advertised in a number of national papers, Facebook, Yahoo, Schools Net and ivillage in support of PRUK's Accept Responsibility campaign.

It will also warn against binge-drinking and drink-driving.

The ad will feature common excuses used by parents such as "We drank when we were that young and we turned out OK".

A recent NHS survey found that 20% of 11 to 15-year-olds and 41% 15-year-olds admitted they had drunk alcohol in the last week.

"Through this campaign, we are encouraging parents to accept responsibility regarding educating their children on alcohol," said CEO Jean-Manuel Spriet.

"We believe their efforts can make a real difference in tackling this important issue — a good place to seek advice on this matter is the Department for Children, Schools and Families' (DCSF) website."

In a DCSF campaign in January it was stated that 75% of 11 to 15-year-olds said they would prefer to get information about alcohol from their parents.

Related topics: Spirits & Cocktails, Legislation

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