Brains launches Welsh rival to Guinness
Welsh brewer Brains chose St David's Day yesterday to announce a return to the stout sector.
Brains Black was launched by former Wales scrum half Rob Jones and former Ireland flanker Simon Easterby.
"Having already achieved success in the cask ale and smooth market with Brains SA and Brains Smooth we are hopeful that this new product will prove equally popular," said sales and marketing director Richard Davies.
The brewer researched the category and found there was a "real passion" for a Welsh stout that could challenge market leader Guinness.
It will be available in selected pubs and bars from next month with the aim of reaching 100 stockists by the end of the year.
