Council 'jumping gun' on alcohol code

A London council has been accused of "jumping the gun" - and sending out confusing messages - in its new leaflet on the mandatory alcohol retailing code.

The leaflet from Harrow Council, outlining what is to be banned, is entitled "Is this the end of happy hour?".

"They ask a question that they don't answer, which is not very helpful," said British Beer & Pub Association director of pubs and leisure Martin Rawlings. "The code is not supposed to ban happy hours. The question should not be there."

Rawlings questioned why the leaflet, which has been sent to local licensees, was released before details on the mandatory code have yet to be rubber stamped by Parliament.

He also pointed out that it incorrectly says the first set of conditions, including bans on certain drinks deals, will apply from 1 April - the actual date is 6 April.

"It's a pity that Harrow have jumped the gun. If there's any mitigation it's that Government hasn't done any publicity."

The Morning Advertiser asked for a comment has not yet received a response from Harrow Council.

A Home Office spokesman said a publicity campaign involving leaflets to the trade is "in production as we speak" but won't be released until after Parliament approves the details.

Lords are to vote on whether to approve the draft order sanctioning the code this evening, although Liberal Democrat peer Lord Redesdale is set to object on the grounds that it's an unnecessary burden for licensees.