Gaymers develops its fruit ciders
A fruit cider made with the juice of strawberries, blackberries and blackcurrants will join the Gaymers range this spring.
Over one million people currently drink fruit ciders, but brand owner the Gaymer Cider Company said this could double within the next year, "which would make fruit ciders one of the biggest growth opportunities for 2010 in cider."
Managing director, Peter Spencer said research had shown that Gaymers fans are more likely than most to buy fruit ciders.
"This is especially the case among festival-goers, so Gaymers fruit cider will feature as much in our 2010 music support as possible," he said.
"We spend over £5m a year promoting the Gaymers brand, all of it linked to live music, so we are looking forward to introducing Gaymers fruit cider to these consumers."
Initially, the fruit cider will be sold in 330ml and 568ml glass bottles.
