Budvar launches new POS kit
Budweiser Budvar is launching a new POS kit featuring four glamorous women across pubs and bars in the UK from today.
Show cards, table cards and beer mats in a traditional art nouveau style will be available. One of four beautiful women is depicted on each item - Hoppiata, the goddess of the hop, Maltiana, the goddess of malt, Brewiosa, the goddess of brewing and Caramella, who represents Budvar's dark beer.
The new range was designed to appeal to the fairer sex and get more women drinking Budvar lager.
"We are hoping it will show women that beer is not just a male thing ," said a spokesman. "But it's not aiming just at women.
"The range is in a traditional style appropriate to Budvar and is also designed to celebrate the agricultural side. We are hoping it will be a big success."
The new products were created in the style of Alphonse Mucha by top Czech illustrator Linda Klimentova.
