More women drinking real ale

By Gemma McKenna

- Last updated on GMT

Related tags: Real ale, National cask ale, Beer, Cask ale, Public house

Women: up for a beer
Women: up for a beer
More female drinkers are trying real ale than ever before — up to 37% compared to just 16% in June 2008. As part of National Cask Ale Week the...

More female drinkers are trying real ale than ever before — up to 37% compared to just 16% in June 2008.

As part of National Cask Ale Week the Campaign for Real Ale (CAMRA) and the ale industry are celebrating National FemAle Day, which aims to encourage more women to try real ales.

Family brewery Wadworth has brewed new ale Mississippi by a team of women especially for the ladies to coincide with FemAle Day.

Mississippi will be available for tasting on 1 April at the Somerstown Coffee House in London.

"Real ale is in vogue, and new research showing such a drastic increase proves that women are growing tired of the homogenous house wines and alcopop fads they are served in their high street pub or bar," said CAMRA head of marketing Louise Ashworth.

Leading members of the beer and pub industry have joined together under the name Dea Latis (the Celtic goddess of beer and water) to encourage further growth in the female ale market.

The group has commended the use of more feminine glasses, "try before you buy" initiatives, female-friendly marketing campaigns and the importance of highlighting that beer is not as calorific as many women believe.

"To mark the build up to Easter we decided we should have a beer and chocolate tasting to show that beer really is the perfect accompaniment to lots of our favourite foods, especially chocolate," said Ashworth.

Related topics: Beer

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