Young's goes for Gold

A new beer has joined Wells & Young's portfolio to coincide with National Cask Ale Week.

Young's London Gold will be the third permanent cask beer in the Young's range, alongside Young's Bitter and Young's Special, the brewer told the MA. The light golden beer is described as having a refreshing bite, with a well rounded floral and citrus flavour with hints of fruit. The flavour is finished off with a dry, hoppy bitterness.

"We are delighted to be launching a light golden beer to bolster the Young's cask range," said marketing director Chris Lewis.

"Quality is paramount to Young's beers and we use only the very finest ingredients to make the best-tasting 100% British beers."

London Gold, like the others in the portfolio, is Red Tractor accredited, which means that 100% of the barley is UK farm assured.

"Locally-sourced food and drink is becoming more and more important to UK consumers," said Lewis. "Launching a light golden beer in Cask Ale Week also encourages people who wouldn't normally drink cask beer to try an accessible beer that is bursting with flavour.

"Getting new consumers to try cask beer is incredibly important to pubs. Cask beer pubs perform better than pubs that don't serve it — so encouraging sampling will add to the bottom line of every pub."

Separately, London brewer Fuller's is also planning to offer two exclusive cask ales in time for National Cask

Ale Week.

"The exciting offer of London Porter and 1845, available as cask ales exclusively in Fuller's pubs for one week only, is something we are certain our customers will be very excited about, whether they are new to cask ale or if they are well-versed in the Fuller's range," said MD John Roberts.