London launch for Blue Moon beer
Molson Coors is set to launch its North American Blue Moon beer on draught in 100 London pubs and bars this month.
Draught Blue Moon (5.4%abv) is brewed with oats and spiced with a combination of orange peel and coriander. It is served with an orange slice to enhance the flavours.
Blue Moon will be available in 20L kegs while the ceramic tap handle has been imported from the US.
The beer will be available in 100 outlets including some Fuller's and Mitchells & Butlers pubs along with a few hand picked independent outlets.
Each outlet launch will be fully supported by the Molson Coors speciality beer arm — Different World Drinks Company.
"Draught Blue Moon is hugely successful in the US, selling over 1 million barrels, and the trial has shown that drinkers love it just as much here," said brand director Dan Rosenbluth.
Following the launch, Molson Coors is planning a staged rollout of Blue Moon with cities for 2010 including Manchester, Leeds, Glasgow, Edinburgh, Cardiff, Bristol, York, Liverpool and Dublin.
